The Underwater Selfie Challenge

In Belgium ‘selfie‘ was the word of 2013, and there are hundred of brands that organizes contests involving a selfie…but this one is different & original and I just love it!

To prove the water resistance of the Galaxy S5, Samsung dropped a diver in Lake Zurich to approach people sitting at the sides of the Lake, and convince them to jump into water with a freezing temperature of 7° Celsius, and take an underwater selfie in order to win this incredible device! I’m pretty sure I would have jumped, and you? 🙂