About to publish your new article you worked so hard on on social media? Don’t hit the publish button right away! There might be a better time to publish that post, resulting in more reach and engagement. So, what are the best times to post on social media?
There have been multiple studies to find out the best times to post on social media. This is what they found out:
- Facebook
During a workweek you’re best off by posting on Wednesday, Thursday and Friday. Ideal moment to post on these days is between 12p.m. and 3p.m. Saturday is your best shot if you want to post in the weekend. Best time here is between 12p.m. and 1p.m.
- Instagram
Since this platform is mostly used on-the-go, the usage is more spread out during the day. Monday until Thursday tends to score good. Preferable hours to post are 2a.m., 8a.m and 5p.m. Make sure not to post between 3p.m. and 4p.m. These hours are the least optimal to post on any day.
- Twitter
Sending your tweets out on weekdays between 12p.m. and 3p.m will most likely get you the best results, if you are a B2B business. B2C businesses should focus on Wednesday (12p.m.-3p.m. & 5p.m.- 6p.m) and weekends.
- LinkedIn
Here the best scoring days are Tuesday through Thursday. Best times to post are in the morning (7:30-8:30), at midday and between 5p.m. and 6p.m.
- Pinterest
This network is the odd one out. The better moments to post on this platform are rather unique. Friday at 3p.m., at weekdays late in the evening and in the weekend between 8p.m. and 11p.m.
To conclude, there isn’t one set of best times to post on social media. The above mentioned times are a good start, but to achieve your maximum potential you should carefully analyze each platform its audience and find out what times work best for your audience. There are some tools that can help you with that. Example: if you go to ‘Posts’ in your Facebook insights, you can find an overview that shows you when your fans are online. Want to know more about these tools? Check out our post about different tools that will help you discovering your own best times to post!
Good luck finding your own best times to post on social media 😉