You might be familiar with a Google Business Page. When you have to go to the store, but you aren’t sure whether or not it is open, or when you aren’t sure about the address. In such cases, you probably google the name of the store or the company. As a result, you get a page containing all possible information about the business you looked up, sometimes even with a map that shows relevant businesses nearby. Creating a Google Business Page is quite useful for businesses to become easier to find by customers. Did you know creating a Google Business Page is completely free and can be done by anyone? We’ll help you through the process.
If you want to create a Google Business Page, you first go to https://www.google.com/business/ . On this page, click on “Start Now”.
Now you can start filling in all the necessary information about your business, starting with its name.
After filling in your business name, you have to fill in the address of your business. On this page, you can choose whether or not you deliver any products or services and if you have a shop of which an address needs to be shown.
If your business delivers any goods or services, you can specify the delivery area.
Next you have to choose what your business is about. Try doing this as accurate as possible so that your customers will find your business in their search results.
You can also enter additional information so customers can reach you, such as a telephone number or a website.
After filling in all this information, Google will ask you to verify your connection to this business. Verification is important because it ensures that only authorised people can create a business page for their company. To get verified, you will get a postcard delivered to the business address with a code you need to fill in online. This method ensures that the business page is actually made by the real company and not by anyone else. It should take around two weeks for the postcard to arrive. It looks a bit like a flyer, so make sure you don’t accidentally throw it away.
Once this is done, you can start working on your Google Business Page. This page contains many possibilities.
Using the menu on your left, you can view and adjust a lot of information on your page. This will of course change the information shown when people search for your business on Google.
By clicking on “Info”, you can view and adjust the information you want to show about your business.
At “Posts” you can write Google Posts. These are updates about your business that are shown for a limited time when people search for you on Google. For more information on this function, you can read our blog post about Google Posts. Posts are a great way to reach out to your customers even more. Sadly, this function is not available yet for hotels but we will keep you updated should that ever change.
When clicking on “photos”, you can add pictures that people will see when searching for your business on Google.
Besides providing information to customers, a Google Business Page also provides useful information to you. You get a lot of data about your business, for example how people found your page, or how they searched for your page. This information can be found by clicking on “Insights” in the left menu.
If you want, you could even make a website for your business here. Information that you adjust on this website, will automatically be adjusted for the search results about your business.
Creating a Google Business Page is easy to do and offers a lot of benefits. We definitely recommend doing this so your customers can easily find your business.
Do you have a Google Business Page? Do you find it useful? Don’t hesitate to let us know in the comments below.