Nutella Belgium currently has a Facebook Tab to create your own Nutella Jar Label.
They also promoted it via TV commercials, and adverts like in Belgian Newspaper “Metro”. The campaign to personalize a Nutella Jar is so popular that they had to extend the action to stop the begging of their Facebook Fans.

If you want a Nutella Label with your name on I would hurry. Nutella limits the amount of labels they give away per day so you have to be an earlybird!

Personalize your Nutella Jar
Nutella Jar Creator