So Bloggy: user-friendly & up-to-date tool to connect the right people to your brand For many years, So Buzzy has been working with bloggers and so-called “influencers” on a wide range of projects. Doing so, we have built a large database of people who we often (love to) work with, containing lots of information about their interests and their references. Our clients increasingly ask us to provide them with a list of, for example, Gent-based food bloggers, because they have a new product or concept that they would like them to experience and write about. Needless to say that looking for the right people to connect to a particular brand takes a lot of time and research for us. This inspired us to transform our influencer database into a very user-friendly, valuable tool to share with other brands and companies: So Bloggy. So Bloggy is more than just a database. We make the difference by checking and verifying our data each month. Bloggers who are not actively blogging anymore are removed and new people are added. Their social data, such as their amount of followers, are integrated in real time. In this way, we manage to keep our database very much up-to-date and dynamic. All bloggers and influencers are aware that they are featured in So Bloggy. They can update their personal information, which makes it a very qualitative research tool. For now, we have developed a first version of So Bloggy. We are determined to keep expanding and improving its functionalities. Our first clients who use the tool will benefit from an advantageous rate in return for their honest feedback and useful suggestions, which will allow us to lift So Bloggy to a higher level.

So Buzzy launches Influencer Database So Bloggy

So Bloggy: user-friendly & up-to-date influencer tool to connect the right…