Building Success Together: How So Buzzy and Vandersanden Marketed E-Board® 

Every now and then, a collaboration comes along that just feels right. That’s how it started with Vandersanden. What began with a social media workshop quickly blossomed into a long-term partnership. Together, we’ve executed several great projects, including this E-Board® campaign. Curious about how we boosted awareness for their innovative facade insulation system? Read on or check out our case movie below. 👀 

The E-Board® Campaign: What Was the Goal? 

The goal was simple: get more people to know about Vandersanden’s E-Board® facade insulation system. Our primary audience? Homeowners building or renovating their homes. And let’s face it – many didn’t realize that E-Board® could insulate a home without the hassle of demolition. 🏠 That’s when we knew it was time to spread the word! 

How Did We Get Started? 

Our campaign was built around one simple idea: “We wish you … a new facade.” We launched it in several phases, using a mix of digital strategies, including paid ads, influencer partnerships, and email marketing. To give the campaign an extra boost, we also launched a contest where participants could win an E-Board® installation worth  €5,000 – talk about buzz! 📳 

To make the contest more relatable, we teamed up with none other than Hannes Coudenys from Ugly Belgian Houses. He was the perfect match to highlight Vandersanden’s solution for the often “challenging” Belgian architecture. With his funny and compelling style, he shared the story of the E-Boards in a fun and easy-to-understand way. 🤳 

Campaign Launch in Phases 

Phase 1: Awareness Boost. The goal was simple: let homeowners know they needed E-Board® when building or renovating. We used targeted digital ads and a video featuring Hannes to kick off the contest and generate buzz. 

Phase 2: Contest Winners Revealed. In this phase, we announced the winners, driving even more awareness of the E-Board® system through an engaging video. 

Phase 3: The Grand Finale. This fall, we unveiled the newly renovated facade, once again in partnership with Hannes, bringing the story to a close in a final reveal video. 

Valuable Contacts Gathered 

A key benefit of the campaign was not only raising awareness among our target audience for the Vandersanden brand but also generating valuable leads. Through targeted ads, we drove website visitors to the right landing pages, converting them into valuable contacts for future marketing actions. 💯 

The results  

Long story short: the results of the E-Board® campaign were impressive. Thanks to our strategic approach and creative collaboration, we successfully showcased the E-Board® facade insulation system to a broad audience, driving a significant boost in interest and engagement. 

Looking for a reliable partner for your next online campaign? Let’s connect and explore the possibilities together.