{"id":59844,"date":"2022-01-25T15:14:18","date_gmt":"2022-01-25T14:14:18","guid":{"rendered":"https:\/\/sobuzzy.be\/how-to-generate-more-impact-on-social-media\/"},"modified":"2024-10-16T12:38:51","modified_gmt":"2024-10-16T10:38:51","slug":"how-to-generate-more-impact-on-social-media","status":"publish","type":"post","link":"https:\/\/sobuzzy.be\/en\/how-to-generate-more-impact-on-social-media\/","title":{"rendered":"How to generate more impact on social media?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.24.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em><span class=\"font-762333\">\u201cWe\u2019d like to get more involved in social media.\u201d That\u2019s what we at So Buzzy often get to hear. In these times, companies and organizations rightly want to pay more attention to digital marketing. But of course, being on social media for the sake of being on social media is never the best idea.    <\/span><\/em><\/p>\n<p><em><span class=\"font-762333\">What\u2019s, however, a good idea is to first think thoroughly about exactly what you would like to achieve. In other words, what\u2019re your business goals? Only when you can give a detailed answer to that, can you create an impactful social media strategy. And with that last one, we\u2019re happy to help you get started.   <\/span><\/em><\/p>\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">What does a social media strategy look like?<\/span><\/h3>\n<table style=\"height: 343px;\" width=\"850\">\n<tbody>\n<tr>\n<td width=\"201\">\n<p><a href=\"#objectieven\"><span class=\"font-762333\">#1 Objectives<\/span><\/a><\/p>\n<p><a href=\"#audit\"><span class=\"font-762333\">#2 Audit<\/span><\/a><\/p>\n<p><a href=\"#doelstellingen\"><span class=\"font-762333\">#3 Goals and KPIs<\/span><\/a><\/p>\n<p><a href=\"#doelgroep\"><span class=\"font-762333\">#4 Target group<\/span><\/a><\/p>\n<p><a href=\"#kanalen\"><span class=\"font-762333\">#5 Channel mix<\/span><\/a><\/p>\n<p><a href=\"#tactiek\"><span class=\"font-762333\">#6 Tactical outlines<\/span><\/a><\/p>\n<p><a href=\"#analyseren\"><span class=\"font-762333\">#7 Analyze and optimize<\/span><\/a><\/p>\n<\/td>\n<td width=\"201\"><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/MAuWs1rqbfHFMWUCYH\" width=\"340\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/span><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div id=\"objectieven\">\n<h3><span style=\"color: #4dbcc5;\"><span class=\"font-762333\">Step 1: Determine your overall marketing <\/span><span class=\"font-762333\">goals<\/span><\/span><\/h3>\n<\/div>\n<h4>What do I want to achieve?<\/h4>\n<p><span class=\"font-762333\">You know the feeling of suddenly being at the refrigerator but not knowing why? Recognizable. But of course, we really want to avoid that feeling when we want to make our brand stronger through social media. You don\u2019t just do something in the hope that it\u2019ll help you achieve your goals.   <\/span><\/p>\n<p><span class=\"font-762333\">Therefore, it\u2019s very important that you start working very consciously with your overall business and marketing goals because these always form the basis for your social media strategy. So in this step, think carefully about what exactly you want to achieve. Do you want to generate more brand awareness? Or do you want to work on your community? After all, this will be different for every company.    <\/span><\/p>\n<div id=\"audit\">\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">Step 2: Analyze your digital marketing performance<\/span><\/h3>\n<\/div>\n<h4>Where am I now?<\/h4>\n<p><span class=\"font-762333\">If all goes well, you now know exactly where you want to work toward. With your objectives in mind, in this step, you look at where you currently stand. Time for an audit.  <\/span><\/p>\n<p><span class=\"font-762333\">In a social media audit, you look at how your company or organization has performed on the various social media channels over the past weeks, months or years. What\u2019s already running well? And what can be improved? You\u2019ll work in great detail: elements such as copy, visuals, publication frequency and account settings will certainly be covered.   <\/span><\/p>\n<p><span class=\"font-762333\">Where are you going to take a closer look? Exactly. At your competitors. What are they doing? And what can you learn from them? Proceed in the same way you would with your own channels.      <\/span><\/p>\n<p><span class=\"font-762333\">In theory, the audit follows the step where you snap on your objectives. But in reality, it\u2019s often the case that step 2 and 3 are sometimes swapped, or there\u2019s a lot of moving back and forth. In any case: see what works best for you but make sure you don\u2019t lose sight of anything.  <\/span><\/p>\n<div id=\"doelstellingen\">\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">Step 3: Link concrete goals and KPI\u2019s to your objectives<\/span><\/h3>\n<\/div>\n<h4>How can I measure whether I have achieved my objectives?<\/h4>\n<p><span class=\"font-762333\">Once you know what objectives you want to focus on, it\u2019s important to make those objectives as concrete as possible. And you do that by creating SMART objectives and KPIs (or Key Performance Indicators). After all, you want to be able to measure whether you\u2019re achieving what you want to achieve.  <\/span><\/p>\n<h5><span class=\"font-762333\">KPIs<\/span><\/h5>\n<p><span class=\"font-762333\">Data speaks volumes. So first, let\u2019s take a look at the variables that allow you to measure your performance: the KPIs. The metrics you choose to track should align with your objectives. For example, if you want to work on your organization\u2019s brand awareness, choose KPIs that actually say something about that. For instance, you might decide to monitor the average organic reach or your social media posts. Analyzing the number of sales, in this case, will not be the best choice, you see? Measuring is knowing, but only if you choose the right match between objective and KPI.      <\/span><\/p>\n<h5><span class=\"font-762333\">Goals<\/span><\/h5>\n<p><span class=\"font-762333\">Aren\u2019t \u2018objectives\u2019 synonymous with \u2018goals\u2019? Yes \u2026 and no. Your objective is often more abstract. By subdividing your objective into concrete goals, you make them a lot more tangible. So an objective can consist of several goals. Not quite clear yet? Let\u2019s look at this example.      <\/span><\/p>\n<p><span class=\"font-762333\">Suppose you want to work on the brand awareness (= objective) of your company. Then you could perfectly set up the following two goals: <\/span><\/p>\n<ul>\n<li><span class=\"font-762333\">On 31 December 2024, the average organic reach on Instagram will be 500.<\/span><\/li>\n<li><span class=\"font-762333\">On 31 December 2024, we\u2019ll have 15,000 followers on Instagram.<\/span><\/li>\n<\/ul>\n<p><span class=\"font-762333\">Notice how we\u2019re fans of SMART goals? It may sound a bit scholarly, but this way you can be sure you don\u2019t lose track of anything. As above, a SMART goal always includes the following elements:  <\/span><\/p>\n<table style=\"height: 192px; border-style: solid; border-color: #9f7ff0; background-color: #9f7ff0;\">\n<tbody>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px; width: 26.9844px;\"><span class=\"font-762333\" style=\"color: #ffffff;\"><strong>S<\/strong><\/span><\/td>\n<td style=\"height: 48px; width: 121.016px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">specific<\/span><\/td>\n<td style=\"height: 48px; width: 422px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">Is your goal specific? Do you know exactly what you want to achieve? <\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 26.9844px;\"><span class=\"font-762333\" style=\"color: #ffffff;\"><strong>M<\/strong><\/span><\/td>\n<td style=\"height: 24px; width: 121.016px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">measurable<\/span><\/td>\n<td style=\"height: 24px; width: 422px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">Have you integrated a relevant KPI?<\/span><\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px; width: 26.9844px;\"><span class=\"font-762333\" style=\"color: #ffffff;\"><strong>A<\/strong><\/span><\/td>\n<td style=\"height: 48px; width: 121.016px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">acceptabel<\/span><\/td>\n<td style=\"height: 48px; width: 422px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">Is your goal achievable? For this, it\u2019s best to take a look at your audit. That way, you can make a realistic estimation.  <\/span><\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"height: 48px; width: 26.9844px;\"><span class=\"font-762333\" style=\"color: #ffffff;\"><strong>R<\/strong><\/span><\/td>\n<td style=\"height: 48px; width: 121.016px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">relevant<\/span><\/td>\n<td style=\"height: 48px; width: 422px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">Is your chosen goal relevant to achieve your overall objective?<\/span><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"height: 24px; width: 26.9844px;\"><span class=\"font-762333\" style=\"color: #ffffff;\"><strong>T<\/strong><\/span><\/td>\n<td style=\"height: 24px; width: 121.016px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">time-bound<\/span><\/td>\n<td style=\"height: 24px; width: 422px;\"><span class=\"font-762333\" style=\"color: #ffffff;\">What&#8217;s your deadline?<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<div id=\"doelgroep\">\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">Step 4: Determine your target audience<\/span><\/h3>\n<\/div>\n<h4>Who do I want to reach?<\/h4>\n<p><span class=\"font-762333\">Once you know exactly what you want to achieve, you can define your target audience. And here too, we\u2019re going to be very precise. The more detailed you describe your target audience, the easier it\u2019ll be later to determine your tone of voice and work out content, for example.  <\/span><\/p>\n<p><span class=\"font-762333\">Writing such a precise description is not always easy. That\u2019s why it\u2019s useful to work with personas. A persona is the description of your ideal customer and includes demographics as well as interests, behavior, and needs. So for example, you think about what he\/she\/they likes, what problems this person experiences and which social media channels are actively used. It can be smart to imagine someone you actually know in everyday life. That way, you\u2019ll see that things suddenly go a lot smoother.     <\/span><\/p>\n<div id=\"kanalen\">\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">Step 5: Choose which channels to engage on<\/span><\/h3>\n<\/div>\n<h4>Where can I reach my target audience?<\/h4>\n<p><span class=\"font-762333\">Yes, you now know where you want to go and who exactly you want to reach in order to do so. Now, it\u2019s time to figure out where you can efficiently reach your target audience. <\/span><\/p>\n<p><span class=\"font-762333\">Often, brands think they \u2018just\u2019 have to be present on all popular social media channels. That can indeed be useful, but only if your target audience is actually present there. So before you create a bunch of social media pages at random, research which channels your target audience is actively using. For example, you can start looking at the <a href=\"https:\/\/datareportal.com\/reports\/digital-2021-belgium\">Digital 2023<\/a> <a href=\"https:\/\/www.imec.be\/nl\/vlaamse-innovatiemotor\/kennisuitwisseling\/techmeters\/digimeter\">report <\/a>that contains Belgian usage figures. Your personas you created in the previous step will also come in handy here. And do you have a physical store? Then dare to ask your customers which social media apps they often use. Research is key here!       <\/span><\/p>\n<div id=\"tactiek\">\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">Step 6: Tactical outlines<\/span><\/h3>\n<\/div>\n<h4>How do I develop my strategy?<\/h4>\n<p><span class=\"font-762333\">In this final step, you think about what content you want to bring to the chosen social media channels. And we\u2019re repeating ourselves, but again, your objectives and your target audience are the starting point. <\/span><\/p>\n<h5><span class=\"font-762333\">Focus per channel<\/span><\/h5>\n<p><span class=\"font-762333\">First and foremost, in this step, you think about what type of content you want to bring to which channels. In other words, you define the focus per social media channel. <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" width=\"201\"><span class=\"font-762333\" style=\"color: #cc99ff;\"><strong>Facebook<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"201\"><span class=\"font-762333\" style=\"color: #cc99ff;\"><strong>Pinterest<\/strong><\/span><\/td>\n<td style=\"text-align: center;\" width=\"201\"><span class=\"font-762333\" style=\"color: #cc99ff;\"><strong>Twitter<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" width=\"201\"><span class=\"font-762333\" style=\"color: #cc99ff;\">edutainment<\/span><\/td>\n<td style=\"text-align: center;\" width=\"201\"><span class=\"font-762333\" style=\"color: #cc99ff;\">inspiration<\/span><\/td>\n<td style=\"text-align: center;\" width=\"201\"><span class=\"font-762333\" style=\"color: #cc99ff;\">information<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h5><span class=\"font-762333\">Content categories<\/span><\/h5>\n<p><span class=\"font-762333\">Next, brainstorm what content categories you can link to that specific focus by channel. Contentwhat? Content categories can be thought of as umbrella formats that are published serially. In this way, you ensure recognizability with your audience. At our neighbors to the north, <a href=\"https:\/\/www.instagram.com\/pieter_pot\/\">Pieter Pot<\/a> does this very well with content categories such as \u2018Sustainable Dilemma\u2019 and \u2018Old me vs New me\u2019.    <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVVV5mVtCXU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CVVV5mVtCXU\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Pieter Pot (@pieter_pot)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CTed-w2MRKt\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CTed-w2MRKt\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Pieter Pot (@pieter_pot)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/p>\n<h5><span class=\"font-762333\">Frequency and consistency<\/span><\/h5>\n<p><span class=\"font-762333\">Furthermore, in this step, you also consider what\u2019s an achievable posting frequency for your team. Often companies start posting on social media very enthusiastically and try to publish something every day. If you can keep that up, fine. But know that quality and consistency are always most important.   <\/span><\/p>\n<div id=\"analyseren\">\n<h3><span class=\"font-762333\" style=\"color: #4dbcc5;\">Step 7: Analyze and optimize<\/span><\/h3>\n<\/div>\n<p><span class=\"font-762333\">Spoiler alert: a social media strategy is never really finished. So, because the social media landscape changes so quickly, you\u2019ll also need to revisit your social media strategy regularly. What worked well last month may not perform as well this month.  <\/span><\/p>\n<p><span class=\"font-762333\">Your company or organization will also go through changes that may require you to adjust your objectives and goals. It\u2019s best to take stock of the results at regular intervals, see what works and what doesn\u2019t, and optimize where necessary. That\u2019s totally okay because a social media strategy is a living document. Keep calm, and embrace social.    <\/span><\/p>\n<p><em><span class=\"font-762333\">Got the hang of it? Take your social media strategy to the next level with our social media <a href=\"https:\/\/sobuzzy.be\/services-4\/workshops-en-adviessessies\/\">workshops<\/a>.<\/p>\n<p>  <\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe\u2019d like to get more involved in social media.\u201d That\u2019s what we at So Buzzy often get to hear. In these times, companies and organizations rightly want to pay more attention to digital marketing. But of course, being on social media for the sake of being on social media is never the best idea. What\u2019s, however, a good idea is to first think thoroughly about exactly what you would like to achieve. In other words, what\u2019re your business goals? Only when you can give a detailed answer to that, can you create an impactful social media strategy. And with that last one, we\u2019re happy to help you get started. What does a social media strategy look like? #1 Objectives #2 Audit #3 Goals and KPIs #4 Target group #5 Channel mix #6 Tactical outlines #7 Analyze and optimize Step 1: Determine your overall marketing goals What do I want to achieve? You know the feeling of suddenly being at the refrigerator but not knowing why? Recognizable. But of course, we really want to avoid that feeling when we want to make our brand stronger through social media. You don\u2019t just do something in the hope that it\u2019ll help you achieve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":59845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[329,330,331],"class_list":["post-59844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en","tag-digital-strategy","tag-social-media-marketing-en","tag-social-media-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to generate more impact on social media? - So Buzzy<\/title>\n<meta name=\"description\" content=\"How do you start a social media strategy for your business? 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