[\/et_pb_text][et_pb_heading title=”What was the most frequently asked question this year?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\u201cHow many people are you now?\u201d The answer: 15 fantastic colleagues. Each one of them dedicates themselves every day with so much passion and <\/span>expertise<\/span> for our clients. <\/span>That\u2019s<\/span> also what makes us unique: a team that makes each other and our clients stronger.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”Which new clients did you acquire?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n 2024 was a year full of exciting pitches, and I\u2019m proud to say we welcomed the following clients:<\/span>\u00a0<\/span><\/p>\n And as I write this, we are eagerly awaiting news from a few ongoing pitches.<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”What were the highlights of the year for So Buzzy? ” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_heading title=”What are you personally most proud of? ” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_heading title=”Which marketing & communication trends influenced you the most this year?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n We\u2019ve<\/span> certainly noticed the return of content marketing, which rightfully is gaining more importance compared to performance marketing. <\/span>We\u2019ve<\/span> fully embraced this, with our own in-house studio and a now-expanded digital content team. We can also connect this to the digital trends <\/span>we\u2019ve<\/span> set for 2025, which you can discover in <\/span><\/span>this whitepaper from <\/span>Mediaforta<\/span><\/span><\/a>, alongside the vision, expectations, and concrete tips from 24 other digital experts.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”Which insight struck you the most, and how did it influence your next steps?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The most important insight for me was that you can\u2019t always have everything under control. The choice you then have is either to dwell on frustration and self-pity or to focus on what you\u00a0<\/span>can<\/i>\u00a0influence. This year, we\u2019ve chosen the latter option in several situations, and it has made us stronger every single time.<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”Who offered you the most beautiful compliment (for yourself or the team)?” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A fellow agency, who in a way is taking over part of “our share,” complimented us on how professional we are and remain (to the very last breath), admitting that they would never have been able to handle the situation we went through as we did.<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”How do you look back on 2024? ” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n To be honest, 2024 feels bittersweet. On the outside, everything looks great: our growth, both in team size and in professionalizing and expanding our services, stands out. But what few people see is how much <\/span>hard work<\/span> is behind it. As I predicted in last year\u2019s New Year\u2019s letter, <\/span>we\u2019re<\/span> feeling more than ever the impact of the economic crisis. Everything has become more expensive, and indexing is unavoidable. <\/span>We\u2019re<\/span> also facing tough competition <\/span>in pitches<\/span>, with more participants from diverse areas of expertise than ever before. So yes, while we can be proud of the <\/span>great results<\/span> of this year, it was also incredibly tough. <\/span>That\u2019s<\/span> why <\/span>I\u2019m<\/span> so thankful for our team. Despite the challenges, they continue to go the extra mile for our clients, and that makes me genuinely proud.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_heading title=”What\u2019s on the agenda for 2025? ” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_heading title=”What can we wish you? ” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n \u201cCalmness can save you\u201d feels fitting, so a good dose of calm and peace would be welcome. Agency life is and <\/span>remains<\/span> a rat race, and sometimes you end up running past yourself. We work in a service business, which makes us a bunch of people-pleasers who <\/span>don\u2019t<\/span> always think enough of ourselves. It would be nice to be able to hit the pause button more often in 2025 and more consciously reflect on what <\/span>we\u2019re<\/span> achieving.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Do you have any questions about this crazy year? <\/span><\/span>Feel free to ask<\/span><\/span><\/a>. Otherwise, I wish you a fantastic 2025!<\/span><\/span>\u00a0<\/span><\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s become a tradition: every year around the holidays, our CEO, Kel, writes her New Year’s letter, a mix of reflection and looking ahead. This year, inspired by the resurgence of Community Management, she decided to take a fresh approach in the form of a FAQ!\u201cHow many people are you now?\u201d The answer: 15 fantastic colleagues. Each one of them dedicates themselves every day with so much passion and expertise for our clients. That\u2019s also what makes us unique: a team that makes each other and our clients stronger.\u00a02024 was a year full of exciting pitches, and I\u2019m proud to say we welcomed the following clients:\u00a0 VDAB for TikTok management\u00a0 Korean food giant Daesang for content creation for the O\u2019Food brand\u00a0 Vache Bleue and Dilea for social media management\u00a0 City of Antwerp for their content creators pool\u00a0 Streamz for community management\u00a0 And as I write this, we are eagerly awaiting news from a few ongoing pitches.\u00a0 Our work for the BAM Marketing Congress: content creation, live coverage, and even setting up a stunning booth. \u00a0 The FeWeb Digital for Good Champ award for the social media campaign with Notenkrakken from Cera and the FeWeb Campaign Champ of the year award […]<\/p>\n","protected":false},"author":14,"featured_media":60321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Meet Katrien! Onze nieuwe Designer die ons team tijdelijk zal versterken. Ben jij nieuwsgierig naar hoe ze haar dagen vult? Lees dan zeker verder. \ud83d\udc47<\/em>\n\n
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1. Hoe zijn de eerste weken bij So Buzzy je bevallen?<\/h3>\nGoed! Bij So Buzzy is er een heel warm en gedreven team, dat matcht met mijn mentaliteit. Alle administratie en de manier van werken is wel even wennen, maar langzaamaan zal dit zichzelf wel uitwijzen. \ud83d\ude03\n
2. Wat was je leukste opdracht tot nu toe?<\/h3>\nHet uitwerken van de visuals voor een 'Getest en goedgekeurd' post van Carrefour. Het maken van de illustraties was eens iets anders dan wat ik de laatste gewoonlijk doe. Ik ben namelijk een deel illustrator, dus dat ik nu het grafische en illustratieve kon samenvoegen, vind ik helemaal top!\n
3. Wat voor opdrachten of campagnes zou je in de toekomst graag doen met So Buzzy?<\/h3>\nEr zijn nog zoveel dingen die ik zou willen doen! Ik hou van afwisseling. Dat houdt me scherp en kritisch over mijn eigen werk. Het geeft me ook de kans om van alle stijlen van verschillende bedrijven te proeven. Als ik dan <\/span>echt iets specifieks zou <\/span>mogen kiezen<\/span>,<\/span> dan <\/span>wil <\/span>ik graag <\/span>eens iets voor <\/span>So<\/span> Buzzy zelf ontwerpen. De huisstijl is echt mijn ding<\/span>.\u00a0<\/span>\n
4. Wat is je favoriete social media kanaal?<\/h3>\nInstagram, ik denk dat dit deels generatiegebonden is. \ud83d\ude03 En ook omdat dit mijn go-to app is om mezelf even af te leiden en om te kijken wat mijn vrienden aan het doen zijn.\n
5. Hoe vaak check jij je social media?<\/h3>\nE\u00e9n keer 's ochtends, \u00e9\u00e9n keer 's middags en \u00e9\u00e9n keer 's avonds. Ik denk dat dit wel een ok\u00e9 ritueel is. Daarna ben ik weer een tijdje up-to-date.\n
6. Welk merk of bedrijf moeten we zeker volgen op social media?<\/h3>\nItsabiconnick<\/a>, een brand designer. Ze post veel tips rond design en persoonlijke zaken. Tips zoals \"Wat te doen bij een creative-block?<\/em>\". Het kanaal brengt ook een mooie community met zich mee voor designers.\n
![\"Instagrampagina\"](\"https:\/\/sobuzzy.be\/wp-content\/uploads\/2023\/10\/itsabiconnick_instagram.png\")
<\/h3>\n7. Wat is je favoriete emoji?<\/h3>\nDat is deze: \u2728. <\/span>De p<\/span>erfecte <\/span>emoji<\/span> voor <\/span>a<\/span>ls ik <\/span>bijvoorbeeld <\/span>een dessertje <\/span>probeer <\/span>te <\/span>ma<\/span>ken en het <\/span>er minder goed uitziet dan verwacht<\/span>: <\/span>\u2728<\/span><\/span> B<\/span>a<\/span>k<\/span>i<\/span>ng<\/span> is <\/span>m<\/span>y<\/span> p<\/span>assion<\/span><\/span><\/em> \u2728<\/span>.<\/span> Uiteraard als mopje bedoeld<\/span>,<\/span> haha.\u00a0<\/span><\/span>\u00a0<\/span>\n
8. Welke serie moeten we allemaal bekijken?<\/h3>\nAbstract: The Art of Design. Ik krijg hier elke keer een ambitie-boost van. Het is heel erg inspirerend en geeft je enorm veel goede moed!\n
9. Welk liedje is helemaal op jouw lijf geschreven?<\/h3>\nOp dit moment: It's Only a Matter of Time van Back To The Future Musical. Dit is het openingsnummer van de voorstelling en geeft mij een geruststellend gevoel, namelijk alles komt vroeg of laat op zijn pootjes terecht. Ook omdat ik een enorme BTTF \u00e9n musical fan ben of course.\n
10. Als je een dier zou kunnen zijn, voor welk dier zou je dan kiezen?<\/h3>\n100% een kat, miauw'kes! \ud83d\udc08\n
11. Als je lunch moest voorzien voor het hele So Buzzy team, wat zouden we dan eten?<\/h3>\nEen pasta-buffet! \ud83c\udf5d Ik neem zelf graag een beetje van alles en geef ook graag wat keuzes aan anderen.\n
12. Wat doe je zoal tijdens het weekend?<\/h3>\nMeestal kan je me terugvinden in Tramalant, ons lokale jeugdhuis. Of in de zetel, achter de Nintendo Switch met mijn vrienden en lief.\n
13. Wat is je favoriete vakantiebestemming?<\/h3>\nLonden of (wat fanatieker) New York. Op West-end of Broadway, wegsmelten in de theaterstoelen. Ik ontspan het beste met emotie, ik ben wat een dramatische ziel en kan me hier helemaal in verliezen. \ud83d\ude0a\n
![\"\"](\"https:\/\/sobuzzy.be\/wp-content\/uploads\/2023\/10\/Katrien-op-stap-2.jpg\")
![\"\"](\"https:\/\/sobuzzy.be\/wp-content\/uploads\/2023\/10\/Katrien-op-stap.jpg\")
<\/h3>\n14. Heb je geheime talenten waar wij nog niets van afweten?<\/h3>\nIk speel af en toe wat piano, maar ben vooral de beste in Mario Kart. Vraag dit niet na bij mijn vriend, hij beweert van niet. \ud83e\udd23\n
15. Hoe zie jij jezelf binnen 10 jaar?<\/h3>\nGelukkig, gezond en hopelijk hard gegroeid in designen. Ik hoop ook nog altijd leergierig te zijn en op zoek te gaan naar de nieuwste functies en technieken.\n\nZo, dit waren onze vragen voor onze nieuwe collega, Katrien. Heb je zelf nog vragen? Stel ze hieronder. \ud83d\udc47<\/em>","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[332],"class_list":["post-60329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-en","tag-nieuwjaarsbrief-en"],"yoast_head":"\n