{"id":62205,"date":"2026-02-27T16:05:26","date_gmt":"2026-02-27T15:05:26","guid":{"rendered":"https:\/\/sobuzzy.be\/?p=62205"},"modified":"2026-02-27T16:06:17","modified_gmt":"2026-02-27T15:06:17","slug":"three-things-you-can-learn-from-our-tiktok-case-for-vdab","status":"publish","type":"post","link":"https:\/\/sobuzzy.be\/en\/three-things-you-can-learn-from-our-tiktok-case-for-vdab\/","title":{"rendered":"3 things you can learn from our TikTok case for VDAB"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-60px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em>These days,\u00a0young people\u00a0don\u2019t\u00a0scroll through job sites anymore. Nope,\u00a0they swipe, like and save on social media. So,\u00a0if you want to reach them with job opportunities,\u00a0you\u2019ll\u00a0need to rethink the way you approach employer branding and recruitment.\u00a0That\u2019s\u00a0exactly what we proved with\u00a0Oedoededa, a TikTok campaign for VDAB.\u00a0<\/em><\/p>\n<p><em>Our case made the shortlist of the\u00a0<a href=\"https:\/\/newsroom.tiktok.com\/de-tiktok-ad-awards-2025-benelux-shortlist?lang=nl-NL\" target=\"_blank\" rel=\"noopener\">TikTok Ad Awards<\/a>\u00a0in 2025, but more importantly, it shows why you need to be present where your audience actually is, how to mix entertainment with education, and why putting your community first makes all the difference. Below, we dive into these three key lessons.\u00a0\ud83d\udca1\u00a0<\/em><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;1\ufe0f\u20e3 Be where your audience is and speak their language&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">A strong message only works if it fits the platform and the way people use it. Choosing the right channel is only half the story: tone, language and formats matter just as much.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For VDAB, we wanted to reach young jobseekers who\u00a0aren\u2019t\u00a0hanging out on traditional job boards\u00a0anymore but\u00a0are scrolling through TikTok instead. By moving the communication to that platform and focusing on short,\u00a0humorous\u00a0and relatable content, we matched the way this audience consumes content there.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;2\ufe0f\u20e3 Combine entertainment with education&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">Information sticks better when\u00a0it\u2019s\u00a0fun. Dry copy and long explanations?\u00a0That\u2019s\u00a0where young people quickly tune out. Humor and relatable situations grab attention, make it easier to follow, and increase the chances\u00a0they\u2019ll\u00a0actually do\u00a0something\u00a0with\u00a0it.\u00a0Mix fun with substance, and you boost both engagement and impact. Of course, it always depends on your goal. Some topics call for a different approach.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But for VDAB, that mix of fun and value was exactly what worked. Together with\u00a0<\/span><a href=\"https:\/\/www.tiktok.com\/@timonverbeeck\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Timon Verbeeck<\/span><\/a><span data-contrast=\"auto\">, a well-known content creator, we highlighted common (and painfully relatable) job application mistakes in a funny way.\u00a0Then we added a short\u00a0fragment\u00a0from a VDAB expert with practical tips. That duo dynamic created the perfect balance between credibility and entertainment,\u00a0making learning both useful and enjoyable.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;3\ufe0f\u20e3 Put your community at the center&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">Content sticks more when people can actively engage with it. When you reply to questions and comments, people feel seen.\u00a0They\u2019re\u00a0more likely to come back, and a sense of community starts to grow around your brand. Engagement becomes bigger but also more personal and long-lasting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With VDAB, we put this into practice by actively responding to the target audience\u2019s comments with new content.\u00a0That made the campaign feel personal and interactive. It\u00a0didn\u2019t\u00a0just drive\u00a0reach,\u00a0it created real involvement. Viewers stayed connected and genuinely engaged.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW77306528 BCX0\"><span class=\"NormalTextRun SCXW77306528 BCX0\">Curious to see the full case? Or want to watch the campaign in action?\u00a0<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW77306528 BCX0\"><span class=\"NormalTextRun SCXW77306528 BCX0\">\ud83d\udc49<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW77306528 BCX0\"><span class=\"NormalTextRun SCXW77306528 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW77306528 BCX0\" href=\"https:\/\/sobuzzy.be\/en\/case\/how-do-you-make-job-hunting-tiktok-proof\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun Underlined SCXW77306528 BCX0\"><span class=\"NormalTextRun SCXW77306528 BCX0\" data-ccp-charstyle=\"Hyperlink\">On our case page you\u2019ll find all the details and the case video<\/span><\/span><\/a><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW77306528 BCX0\"><span class=\"NormalTextRun SCXW77306528 BCX0\">.<\/span><\/span><span class=\"EOP SCXW77306528 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days,\u00a0young people\u00a0don\u2019t\u00a0scroll through job sites anymore. Nope,\u00a0they swipe, like and save on social media. So,\u00a0if you want to reach them with job opportunities,\u00a0you\u2019ll\u00a0need to rethink the way you approach employer branding and recruitment.\u00a0That\u2019s\u00a0exactly what we proved with\u00a0Oedoededa, a TikTok campaign for VDAB.\u00a0 Our case made the shortlist of the\u00a0TikTok Ad Awards\u00a0in 2025, but more importantly, it shows why you need to be present where your audience actually is, how to mix entertainment with education, and why putting your community first makes all the difference. Below, we dive into these three key lessons.\u00a0\ud83d\udca1\u00a0A strong message only works if it fits the platform and the way people use it. Choosing the right channel is only half the story: tone, language and formats matter just as much.\u00a0 For VDAB, we wanted to reach young jobseekers who\u00a0aren\u2019t\u00a0hanging out on traditional job boards\u00a0anymore but\u00a0are scrolling through TikTok instead. By moving the communication to that platform and focusing on short,\u00a0humorous\u00a0and relatable content, we matched the way this audience consumes content there.\u00a0Information sticks better when\u00a0it\u2019s\u00a0fun. Dry copy and long explanations?\u00a0That\u2019s\u00a0where young people quickly tune out. Humor and relatable situations grab attention, make it easier to follow, and increase the chances\u00a0they\u2019ll\u00a0actually do\u00a0something\u00a0with\u00a0it.\u00a0Mix fun with substance, and you [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":62206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31,32],"tags":[],"class_list":["post-62205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers-en","category-social-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 things you can learn from our TikTok case for VDAB - So Buzzy<\/title>\n<meta name=\"description\" content=\"A TikTok campaign... how do you go about it? 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