{"id":62207,"date":"2026-02-27T16:05:26","date_gmt":"2026-02-27T15:05:26","guid":{"rendered":"https:\/\/sobuzzy.be\/?p=62207"},"modified":"2026-02-27T16:09:33","modified_gmt":"2026-02-27T15:09:33","slug":"trois-choses-a-retenir-de-notre-campagne-tiktok-pour-le-vdab","status":"publish","type":"post","link":"https:\/\/sobuzzy.be\/fr\/trois-choses-a-retenir-de-notre-campagne-tiktok-pour-le-vdab\/","title":{"rendered":"3 choses \u00e0 retenir de notre campagne TikTok pour le VDAB"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-60px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.24.2&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pac_dcm_carousel_specific_module_num=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><em>Aujourd\u2019hui, les jeunes ne passent plus leur temps \u00e0 scroller sur des sites d\u2019emploi. Non : ils swipent, likent et enregistrent sur les r\u00e9seaux sociaux. Donc si vous voulez les toucher avec des offres d\u2019emploi, il faut repenser votre approche de l\u2019employer\u00a0branding\u00a0et du recrutement.\u00a0C\u2019est exactement ce qu\u2019on a prouv\u00e9 avec\u00a0\u00ab\u202fOedoededa\u202f\u00bb, une campagne\u00a0TikTok\u00a0pour le VDAB.\u00a0<\/em><\/p>\n<p><em>Notre case a \u00e9t\u00e9 pr\u00e9s\u00e9lectionn\u00e9e aux\u00a0<a href=\"https:\/\/newsroom.tiktok.com\/de-tiktok-ad-awards-2025-benelux-shortlist?lang=fr\" target=\"_blank\" rel=\"noopener\">TikTok\u00a0Ad Awards 2025<\/a>, mais surtout : elle montre pourquoi il faut \u00eatre pr\u00e9sent l\u00e0 o\u00f9 se trouve r\u00e9ellement votre cible, comment combiner divertissement et contenu utile, et pourquoi mettre votre communaut\u00e9 au centre change tout. Voici ces trois le\u00e7ons cl\u00e9s.\u00a0\ud83d\udca1\u00a0<\/em><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb1\ufe0f\u20e3 Soyez l\u00e0 o\u00f9 se trouve votre cible et parlez sa langue\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Un message fort ne fonctionne que s\u2019il est adapt\u00e9 au canal et \u00e0 la mani\u00e8re dont il est consomm\u00e9. Choisir la bonne plateforme n\u2019est donc que la moiti\u00e9 du travail : le ton, le langage et les formats doivent aussi \u00eatre parfaitement align\u00e9s.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour le VDAB, nous voulions toucher de jeunes chercheurs d\u2019emploi qui ne tra\u00eenent plus sur\u00a0les sites d\u2019offres d\u2019emploi, mais scrollent entre des vid\u00e9os\u00a0TikTok. En d\u00e9pla\u00e7ant la communication vers ce r\u00e9seau et en optant pour du contenu court, humoristique et ultra reconnaissable, nous nous sommes adapt\u00e9s \u00e0 leurs habitudes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb2\ufe0f\u20e3 Combinez divertissement et p\u00e9dagogie\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">On retient mieux une information quand elle est pr\u00e9sent\u00e9e de mani\u00e8re fun. Des textes trop longs et des explications trop \u201cs\u00e9rieuses\u201d ? C\u2019est typiquement ce qui fait d\u00e9crocher les jeunes.\u00a0L\u2019humour et les situations du quotidien captent l\u2019attention, rendent le message plus facile \u00e0 suivre et augmentent les chances qu\u2019on passe \u00e0 l\u2019action. M\u00e9langez plaisir et contenu utile, et vous boostez \u00e0 la fois l\u2019engagement et l\u2019impact. Bien s\u00fbr, tout d\u00e9pend de l\u2019objectif : certains sujets demandent une autre approche.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mais pour le VDAB, cette combinaison a fait la diff\u00e9rence. Avec\u00a0<\/span><a href=\"https:\/\/www.tiktok.com\/@timonverbeeck\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Timon Verbeeck<\/span><\/a><span data-contrast=\"auto\">, un cr\u00e9ateur de contenu bien connu, nous avons mis en sc\u00e8ne de mani\u00e8re dr\u00f4le des erreurs de candidature fr\u00e9quentes (et tr\u00e8s reconnaissables). Ensuite, un expert VDAB intervenait bri\u00e8vement avec des conseils pratiques. Cette dynamique en duo a permis de trouver l\u2019\u00e9quilibre parfait entre cr\u00e9dibilit\u00e9 et divertissement pour un apprentissage \u00e0 la fois utile et agr\u00e9able.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_heading title=\u00a0\u00bb3\ufe0f\u20e3 Mettez votre communaut\u00e9 au centre\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh3&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span data-contrast=\"auto\">Le contenu marque davantage quand les gens peuvent y participer activement. R\u00e9pondre aux questions et aux commentaires donne aux gens le sentiment d\u2019\u00eatre \u00e9cout\u00e9s. Ils reviennent plus facilement, et une vraie communaut\u00e9 peut se cr\u00e9er autour de votre marque. R\u00e9sultat : l\u2019engagement augmente, mais devient aussi plus personnel et durable.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Pour le VDAB, nous avons appliqu\u00e9 ce principe concr\u00e8tement. En rebondissant sur les commentaires de la cible avec de nouveaux contenus, la campagne est devenue plus interactive et plus humaine. Cela n\u2019a pas seulement g\u00e9n\u00e9r\u00e9 de la port\u00e9e, mais aussi une implication r\u00e9elle. Les spectateurs se sont sentis connect\u00e9s et engag\u00e9s sur le long terme.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.5&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><em><span data-contrast=\"auto\" xml:lang=\"FR-BE\" lang=\"FR-BE\" class=\"TextRun SCXW52327110 BCX0\"><span class=\"NormalTextRun SCXW52327110 BCX0\">Envie de d\u00e9couvrir la case compl\u00e8te ? Ou de voir la campagne en action ?\u00a0<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"NL-NL\" lang=\"NL-NL\" class=\"TextRun SCXW52327110 BCX0\"><span class=\"NormalTextRun SCXW52327110 BCX0\">\ud83d\udc49<\/span><\/span><span data-contrast=\"auto\" xml:lang=\"FR-BE\" lang=\"FR-BE\" class=\"TextRun SCXW52327110 BCX0\"><span class=\"NormalTextRun SCXW52327110 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW52327110 BCX0\" href=\"https:\/\/sobuzzy.be\/fr\/case\/comment-rendre-le-job-hunting-digne-de-tiktok\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\" xml:lang=\"FR-BE\" lang=\"FR-BE\" class=\"TextRun Underlined SCXW52327110 BCX0\"><span class=\"NormalTextRun SCXW52327110 BCX0\" data-ccp-charstyle=\"Hyperlink\">Sur notre page case, vous trouverez tous les d\u00e9tails ainsi que la vid\u00e9o<\/span><\/span><\/a><span data-contrast=\"auto\" xml:lang=\"FR-BE\" lang=\"FR-BE\" class=\"TextRun SCXW52327110 BCX0\"><span class=\"NormalTextRun SCXW52327110 BCX0\">.<\/span><\/span><span class=\"EOP SCXW52327110 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, les jeunes ne passent plus leur temps \u00e0 scroller sur des sites d\u2019emploi. Non : ils swipent, likent et enregistrent sur les r\u00e9seaux sociaux. Donc si vous voulez les toucher avec des offres d\u2019emploi, il faut repenser votre approche de l\u2019employer\u00a0branding\u00a0et du recrutement.\u00a0C\u2019est exactement ce qu\u2019on a prouv\u00e9 avec\u00a0\u00ab\u202fOedoededa\u202f\u00bb, une campagne\u00a0TikTok\u00a0pour le VDAB.\u00a0 Notre case a \u00e9t\u00e9 pr\u00e9s\u00e9lectionn\u00e9e aux\u00a0TikTok\u00a0Ad Awards 2025, mais surtout : elle montre pourquoi il faut \u00eatre pr\u00e9sent l\u00e0 o\u00f9 se trouve r\u00e9ellement votre cible, comment combiner divertissement et contenu utile, et pourquoi mettre votre communaut\u00e9 au centre change tout. Voici ces trois le\u00e7ons cl\u00e9s.\u00a0\ud83d\udca1\u00a0Un message fort ne fonctionne que s\u2019il est adapt\u00e9 au canal et \u00e0 la mani\u00e8re dont il est consomm\u00e9. Choisir la bonne plateforme n\u2019est donc que la moiti\u00e9 du travail : le ton, le langage et les formats doivent aussi \u00eatre parfaitement align\u00e9s.\u00a0 Pour le VDAB, nous voulions toucher de jeunes chercheurs d\u2019emploi qui ne tra\u00eenent plus sur\u00a0les sites d\u2019offres d\u2019emploi, mais scrollent entre des vid\u00e9os\u00a0TikTok. En d\u00e9pla\u00e7ant la communication vers ce r\u00e9seau et en optant pour du contenu court, humoristique et ultra reconnaissable, nous nous sommes adapt\u00e9s \u00e0 leurs habitudes.\u00a0On retient mieux une information quand elle est pr\u00e9sent\u00e9e de mani\u00e8re fun. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":62208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25,211],"tags":[],"class_list":["post-62207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 choses \u00e0 retenir de notre campagne TikTok pour le VDAB - So Buzzy<\/title>\n<meta name=\"description\" content=\"Une campagne TikTok... comment s&#039;y prendre ? 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