{"id":58832,"date":"2024-05-13T11:57:45","date_gmt":"2024-05-13T09:57:45","guid":{"rendered":"https:\/\/sobuzzy.be\/het-verschil-tussen-nano-micro-macro-en-mega-influencers\/"},"modified":"2024-06-21T11:33:54","modified_gmt":"2024-06-21T09:33:54","slug":"het-verschil-tussen-nano-micro-macro-en-mega-influencers","status":"publish","type":"post","link":"https:\/\/sobuzzy.be\/nl\/het-verschil-tussen-nano-micro-macro-en-mega-influencers\/","title":{"rendered":"Het verschil tussen nano-, micro-, macro- en mega- influencers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW195359870 BCX0\"><span class=\"NormalTextRun SCXW195359870 BCX0\">Nano, micro, macro, mega &#8230; <\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW195359870 BCX0\">Wacht, wat<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">?<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">! <\/span> <span class=\"NormalTextRun SCXW195359870 BCX0\"> <\/span><\/span><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW195359870 BCX0\"><span class=\"NormalTextRun SCXW195359870 BCX0\">Dat <\/span> <span class=\"NormalTextRun SCXW195359870 BCX0\"> klinkt<\/span><\/span> <span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW195359870 BCX0\"><span class=\"NormalTextRun SCXW195359870 BCX0\">misschien <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">ingewik<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">keld<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">, <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">maar <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">geen <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">zorgen:<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\"> <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">wij <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">zijn <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">er <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">om <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">te <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">helpen<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">. <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">Laten <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">we <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">daarom<\/span><span class=\"NormalTextRun SCXW195359870 BCX0\"> beginnen bij het begin. We kunnen <\/span><\/span><a class=\"Hyperlink SCXW195359870 BCX0\" href=\"https:\/\/sobuzzy.be\/nl\/services\/influencer-ambassadors-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun Underlined SCXW195359870 BCX0\"><span class=\"NormalTextRun SCXW195359870 BCX0\" data-ccp-charstyle=\"Hyperlink\">influencers<\/span><\/span><\/a><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW195359870 BCX0\"><span class=\"NormalTextRun SCXW195359870 BCX0\"> in vier categorie\u00ebn verdelen op basis van hun <\/span><span class=\"NormalTextRun SCXW195359870 BCX0\">aantal volgers. Elke categorie heeft zijn eigen sterktes die uitgespeeld kunnen worden door merken om hun campagnedoelen te bereiken. <\/span><\/span><span class=\"EOP SCXW195359870 BCX0\" data-ccp-props=\"{\"201341983\":1,\"335559740\":280}\"> <\/span><\/em><\/p>\n<ul>\n<li><a href=\"#nano-influencers\"><em>Nano-influencers<\/em><\/a><\/li>\n<li><a href=\"#micro-influencers\"><em>Micro-influencers<\/em><\/a><\/li>\n<li><a href=\"#macro-influencers\"><em>Macro-influencers<\/em><\/a><\/li>\n<li><a href=\"#mega-influencers\"><em>Mega-influencers<\/em><\/a><\/li>\n<\/ul>\n<p><em>Let\u2019s take a look! \ud83d\udd0d<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_id=&#8221;nano-influencers&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;Nano-influencers: Verborgen pareltjes &#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.2em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Welkom in de wereld van nano-influencers. Met volgers tussen de 1.000 en 10.000, zijn nano-influencers als het gezellige buurtcaf\u00e9 waar iedereen je naam kent. Wat deze influencers missen in omvang, compenseren ze met hun <strong>authentieke connectie<\/strong> met hun volgers. Voor merken die zich richten op <strong>niche markten<\/strong> <strong>of lokale gemeenschappen<\/strong>, zijn nano-influencers de verborgen pareltjes. \ud83e\udee3<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CzrN_ycsA6G\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CzrN_ycsA6G\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CzrN_ycsA6G\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Layla Eyers (@laylaeyers)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_id=&#8221;micro-influencers&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;Micro-influencers: Partners in crime voor betrokkenheid&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>De volgende in de rij: micro-influencers met 10.000 tot 100.000 volgers. Zij zijn thuis in een specifiek domein zoals mode, fitness of koken en zorgen voor veel <strong>betrokkenheid<\/strong>. Voor merken die willen dat hun boodschap niet alleen gehoord, maar ook echt omarmd wordt, zijn micro-influencers de perfecte partners in crime. \ud83e\udd1d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C50uA8CCsi0\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C50uA8CCsi0\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C50uA8CCsi0\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Louise Goedefroy (@louisegoedefroy)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;Wat is nu het verschil tussen nano- en micro-influencers? &#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h4&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW266565367 BCX0\"><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\" data-ccp-parastyle-defn=\"{\"ObjectId\":\"02bbb67a-5619-419e-aa81-d5bc553df1c7|141\",\"ClassId\":1073872969,\"Properties\":[469775450,\"Tussentitel 2\",201340122,\"2\",134234082,\"true\",134233614,\"true\",469778129,\"Tussentitel2\",335572020,\"1\",134224900,\"false\",201342447,\"5\",201342448,\"1\",469777841,\"Poppins\",469777842,\"Arial\",469777843,\"Calibri\",469777844,\"Poppins\",469769226,\"Poppins,Arial,Calibri\",335551500,\"12958797\",268442635,\"24\",335551547,\"2057\",335559740,\"280\",201341983,\"2\",335559739,\"280\",469777929,\"Tussentitel 2 Char\",469778324,\"Tussenkop 1\"]}\" data-ccp-parastyle-linked-defn=\"{\"ObjectId\":\"02bbb67a-5619-419e-aa81-d5bc553df1c7|144\",\"ClassId\":1073872969,\"Properties\":[469775450,\"Tussentitel 2 Char\",201340122,\"1\",134233614,\"true\",469778129,\"Tussentitel2Char\",335572020,\"1\",134231262,\"true\",134224900,\"false\",201342447,\"5\",201342448,\"1\",469777841,\"Poppins\",469777842,\"Arial\",469777843,\"Calibri\",469777844,\"Poppins\",469769226,\"Poppins,Arial,Calibri\",335551500,\"15761311\",268442635,\"28\",335551547,\"2057\",469777929,\"Tussentitel 2\",469778324,\"Tussenkop 1 Char\"]}\">Nano-influencers zijn het meest niche en hebben een <\/span> <span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">kleiner<\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> bereik dan micro-influencers. Of <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">je <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">samenwerkt <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">met <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">een nano- of micro-influencer hangt af van de doelstellingen van <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">je<\/span><span class=\"NormalTextRun CommentStart SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">merkcampagne <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">. Nano-influencers zijn net iets authentieker en geloofwaardiger tegen een lagere kost dan micro-influencers. Micro-<\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">influencers<\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> <\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">bereiken dan weer een breder publiek en behouden hun geloofwaardigheid binnen hun expertisegebied, maar ze zijn dus wat duurder<\/span><span class=\"NormalTextRun SCXW266565367 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">.<\/span><\/span><span class=\"EOP SCXW266565367 BCX0\" data-ccp-props=\"{\"201341983\":2,\"335559739\":280,\"335559740\":280}\"> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_id=&#8221;macro-influencers&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;Macro-influencers: Koning van bereik&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Highlight SCXW255883475 BCX0\"><span class=\"NormalTextRun CommentStart SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\" data-ccp-parastyle-defn=\"{\"ObjectId\":\"02bbb67a-5619-419e-aa81-d5bc553df1c7|141\",\"ClassId\":1073872969,\"Properties\":[469775450,\"Tussentitel 2\",201340122,\"2\",134234082,\"true\",134233614,\"true\",469778129,\"Tussentitel2\",335572020,\"1\",134224900,\"false\",201342447,\"5\",201342448,\"1\",469777841,\"Poppins\",469777842,\"Arial\",469777843,\"Calibri\",469777844,\"Poppins\",469769226,\"Poppins,Arial,Calibri\",335551500,\"12958797\",268442635,\"24\",335551547,\"2057\",335559740,\"280\",201341983,\"2\",335559739,\"280\",469777929,\"Tussentitel 2 Char\",469778324,\"Tussenkop 1\"]}\" data-ccp-parastyle-linked-defn=\"{\"ObjectId\":\"02bbb67a-5619-419e-aa81-d5bc553df1c7|144\",\"ClassId\":1073872969,\"Properties\":[469775450,\"Tussentitel 2 Char\",201340122,\"1\",134233614,\"true\",469778129,\"Tussentitel2Char\",335572020,\"1\",134231262,\"true\",134224900,\"false\",201342447,\"5\",201342448,\"1\",469777841,\"Poppins\",469777842,\"Arial\",469777843,\"Calibri\",469777844,\"Poppins\",469769226,\"Poppins,Arial,Calibri\",335551500,\"15761311\",268442635,\"28\",335551547,\"2057\",469777929,\"Tussentitel 2\",469778324,\"Tussenkop 1 Char\"]}\">Als we verder omhoogklimmen op de influencerladder<\/span><\/span><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">, <\/span> <span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">belanden<\/span> <span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">we bij de <\/span><\/span><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun Underlined SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-charstyle=\"Hyperlink\">macro-influencers.<\/span><\/span><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">Met <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">volgers <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">tussen de <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">100.000 <\/span><span class=\"NormalTextRun CommentStart SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">en <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">1 <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">miljoen, <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">zijn macro-influencers de <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">koningen van bereik.<\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">. Hun <\/span><\/span><strong><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">reputatie <\/span><\/span><\/strong><span data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">is belangrijk en <\/span> <span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">hun invloed is groot<\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">.<\/span> <span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> Merken werken met hen samen om <\/span><\/span> <strong><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun CommentStart SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">grote en betrokken <\/span> <span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">doelgroepen <\/span> te bereiken<\/span><\/strong><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">, aangezien macro-influencers veel bereik genereren en <\/span><\/span><strong><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">conversies stimuleren<\/span><\/span><\/strong><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">.<\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> Hoewel ze misschien niet dezelfde <\/span><span class=\"NormalTextRun CommentStart SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">interactie <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">uitlokken <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">als <\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">nano- of micro-influencers<\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">, zijn ze wel geloofwaardig en authentiek.<\/span><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\"> <\/span><\/span><span data-contrast=\"none\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW255883475 BCX0\"><span class=\"NormalTextRun SCXW255883475 BCX0\" data-ccp-parastyle=\"Tussentitel 2\">\ud83d\udc6b<\/span><\/span><span class=\"EOP SCXW255883475 BCX0\" data-ccp-props=\"{\"201341983\":2,\"335559739\":280,\"335559740\":280}\"> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C6eLfMrtDOx\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C6eLfMrtDOx\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C6eLfMrtDOx\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Average Rob (@averagerob)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; module_id=&#8221;mega-influencers&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;Mega-influencers: Wereldwijde bekendheid&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>En tot slot: de mega-influencers met meer dan 1 miljoen volgers. Denk aan beroemdheden en atleten die dankzij hun talent ook online een groot aantal fans hebben. Mega-influencers bereiken het <strong>massapubliek<\/strong>. Ze kunnen ook een gigantische invloed hebben op de <strong>koopbeslissingen <\/strong> van hun volgers. Voor merken met grote budgetten die dromen van <strong>wereldwijde bekendheid<\/strong>, is samenwerken met mega-influencers de weg naar succes. \u2197\ufe0f<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyRChEytEDB\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CyRChEytEDB\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\"  display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><pee style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CyRChEytEDB\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Romelu Lukaku Bolingoli (@romelulukaku)<\/a><\/pee><\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; pac_dcm_carousel_specific_module_num=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_heading title=&#8221;Kies je partner verstandig&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span data-contrast=\"none\">Of je nu gaat voor de authenticiteit van nano, de betrokkenheid van micro, de grootsheid van macro of de overweldigende impact van mega, elk type influencer heeft zijn eigen sterke punten. De sleutel tot succes ligt in het kiezen van de juiste influencer voor je <\/span><b><span data-contrast=\"none\">specifieke campagnedoelen<\/span><\/b><span data-contrast=\"none\">. <\/span><span data-contrast=\"none\">\ud83d\udd10<\/span><span data-ccp-props=\"{\"201341983\":2,\"335559739\":280,\"335559740\":280}\"> <\/span><\/p>\n<p><i><span data-contrast=\"none\">Klaar om je influencermarketing naar een hoger niveau te tillen? <\/span><\/i><a href=\"https:\/\/sobuzzy.be\/nl\/contact\/\"><i><span data-contrast=\"none\">Ontdek hier wat we voor jou kunnen betekenen.<\/span><\/i><\/a> <span data-ccp-props=\"{\"201341983\":2,\"335559739\":280,\"335559740\":280}\"> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nano, micro, macro, mega &#8230; Wacht, wat?! Dat klinkt misschien ingewikkeld, maar geen zorgen: wij zijn er om te helpen. Laten we daarom beginnen bij het begin. We kunnen influencers in vier categorie\u00ebn verdelen op basis van hun aantal volgers. Elke categorie heeft zijn eigen sterktes die uitgespeeld kunnen worden door merken om hun campagnedoelen te bereiken. Nano-influencers Micro-influencers Macro-influencers Mega-influencers Let\u2019s take a look! \ud83d\udd0dWelkom in de wereld van nano-influencers. Met volgers tussen de 1.000 en 10.000, zijn nano-influencers als het gezellige buurtcaf\u00e9 waar iedereen je naam kent. Wat deze influencers missen in omvang, compenseren ze met hun authentieke connectie met hun volgers. Voor merken die zich richten op niche markten of lokale gemeenschappen, zijn nano-influencers de verborgen pareltjes. \ud83e\udee3De volgende in de rij: micro-influencers met 10.000 tot 100.000 volgers. Zij zijn thuis in een specifiek domein zoals mode, fitness of koken en zorgen voor veel betrokkenheid. Voor merken die willen dat hun boodschap niet alleen gehoord, maar ook echt omarmd wordt, zijn micro-influencers de perfecte partners in crime. \ud83e\udd1dNano-influencers zijn het meest niche en hebben een kleiner bereik dan micro-influencers. Of je samenwerkt met een nano- of micro-influencer hangt af van de doelstellingen van je merkcampagne . Nano-influencers [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":58708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-58832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het verschil tussen nano-, micro-, macro- en mega- influencers<\/title>\n<meta name=\"description\" content=\"Ontdek de verschillende influencercategorie\u00ebn op basis van het aantal volgers. 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