From scrolling to binge-watching: episodic social content

From scrolling to binge-watching: episodic social content

Consumers are tired of ads. Especially Gen Z moves effortlessly through feeds on TikTok, Instagram and YouTube, spotting commercial messages in a split second. One swipe later, that carefully crafted ad is already gone. As a result, classic advertising formats like TV...
3 things you can learn from our TikTok case for VDAB

3 things you can learn from our TikTok case for VDAB

These days, young people don’t scroll through job sites anymore. Nope, they swipe, like and save on social media. So, if you want to reach them with job opportunities, you’ll need to rethink the way you approach employer branding and recruitment. That’s exactly what...