09 June, 2026 | Trends, Trends
The latest SMI Barometer by Artevelde University of Applied Sciences and Comeos shows a clear shift in how people use social media today. Social media is no longer just a place to scroll or stay connected. It has become a space where people discover brands, search for...
04 June, 2026 | Social Media
Consumers are tired of ads. Especially Gen Z moves effortlessly through feeds on TikTok, Instagram and YouTube, spotting commercial messages in a split second. One swipe later, that carefully crafted ad is already gone. As a result, classic advertising formats like TV...
20 April, 2026 | Social Media, Trends
Social media isn’t really that ‘social’ anymore. The platforms are still there, but the way they work has completely changed. Your feed is no longer dominated by people you follow. Instead, it’s filled with content that perfectly matches what you’re...
27 February, 2026 | Influencers, Social Media
These days, young people don’t scroll through job sites anymore. Nope, they swipe, like and save on social media. So, if you want to reach them with job opportunities, you’ll need to rethink the way you approach employer branding and recruitment. That’s exactly what...
