This was published as a press release.
Winter in Belgium? Grey, cold, and dark… But social media agency So Buzzy brings the sunshine back to your feed, together with Florida Grapefruit. The agency strengthens the brand in Belgium with a full social strategy, creative content, influencer marketing, community management, and paid advertising on Instagram and Facebook. The goal: convince everyone to bring a fruity boost into their homes via Spar, Colruyt, or Okay.
From strategy to content: everything in one punchy package
So Buzzy develops a well-thought-out social strategy and creative content concepts to position Florida Grapefruit as a colourful, nutritious, and versatile fruit. The team takes care of content creation from A to Z — from design and video shoots to copywriting — ensuring every post delivers a true splash of sunshine.
The message is further amplified through influencer marketing, while the agency actively manages community and conversations to keep fans engaged and encourage the sharing of tips and recipes. Thanks to paid advertising, the campaign gains extra reach and keeps grapefruit top of mind, especially when the Belgian winter feels at its darkest.
Kel Wouters, CEO of So Buzzy:
“With Florida Grapefruit, we want to break through the Belgian winter. The fruit is not only healthy, but also joyful, zesty, and perfectly ready to give your day a sunny touch.”
About So Buzzy
So Buzzy is an independent Belgian communication agency specialised in social media. They help brands and organisations with digital strategy, content creation, advertising, influencer marketing, and community building — always with a focus on impact and results in the digital landscape.