Ever since X (yep, what used to be Twitter) made some major changes, companies everywhere are scratching their heads, wondering: should we stay? Should we bail? If you’re asking yourself the same thing, you’re not alone. X’s future is uncertain, so let’s break it down with three easy options. 👇
Option 1: Say bye-bye
Thinking of making a grand exit? 💥 Deleting your account is definitely a power move. It says “We’re out” loud and clear. You’ll free up time, save your sanity, and maybe even earn some kudos for taking a stand. But heads up: you’ll lose your handle, all those old tweets, and the chance to jump back in if X makes a big comeback. Risky? A little. Bold? Absolutely.
Option 2: Stick around, but chill
Not ready to cut ties completely? 🪢 Keep your account, but hit pause on posting. Pin a tweet saying: “Hey, find us on Instagram or LinkedIn!” This way, you don’t burn bridges – you just take a breather. It’s like ghosting without fully ghosting. Plus, you’re ready to jump back in, if that would be necessary.
Option 3: Play it safe
If your audience is still hanging out on X, you could stick around … but keep it low-key. Post light, no-stress content and shift your big energy to platforms that are buzzing. But honestly, if your followers have already found other channels, it might be time to explore new opportunities. Save yourself the hassle and go where the action is.
Pro-tip: No matter what you do, don’t bet everything on one platform. Social media changes faster than you can say “algorithm”. Find out where your audience is and show up there. 🤝
At the end of the day, there’s no perfect answer. The real question is: Is your audience still there? And are you actually getting any engagement? If it’s a no on both fronts, it’s time to focus elsewhere. Stay flexible, keep it fun, and go where your people are. In need of some more social advice? Let’s see what we can do for you.